Percentage vs Weight
In the world of footwear, it's all about how you balance visual percentage and visual weight. It's not just about the colors; it's how you use them that matters. Visual percentage is all about space, while visual weight is about impact. Sometimes, the most significant things are the ones that don't occupy the most space. It's about meaning, emotions, and resonance. While 90% of this screen is white it’s the 10% that we are drawn towards. It's the blend of visual percentage and visual weight that captures consumers.